Project Info
Project: Morgan Stanley Heritage Museum
Type: Exhibit Digital Experience
Design: Gensler NY
Expertise: Experience Design, Concept Art
Challenge
We were asked to develop a concept pitch for a heritage museum employing innovative and unprecedented interactive experiences.
Solution
We ideated multiple digital experiences with distinct scales, form factors, and technologies to enhance the stories and engage the users.
The 180˚ infinity mirror experience invites audiences to step inside the people, decisions, and moments that made Morgan Stanley.
AR technology using personal devices allows audiences an intimate experience to augment stories over artifacts from Morgan Stanley’s history.
A sensory globe acts as the master controller of the digital enclosure. Audiences are empowered to control the surrounding interaction revealing Morgan Stanley’s global network stories.
With a tilt motion, digitally-enabled book spines grant audiences exclusive access to Morgan Stanley's digital archival such as legacy documents, articles, and ledger books.
