Project Info
Project: AKC Museum of the Dog
Type: Museum and Exhibition
Design: Gensler NY
Partnership: kubik maltbie, AV&C
Expertise: Exhibit Design, Graphics for Exhibition, Visual Design
Challenge
Relocated to Manhattan from Saint Louis, the museum was outdated in its identity, collection, and infrastructure to attract the New York City audience.
Solution
The brand identity playfulness and friendliness were carried out throughout the museum in interpretative graphics, visual design, and signage. The traditional gallery spaces combined with the digital experiences balanced the timeless art collection and the interactive play.
Form factor studies for diverse digital canvases to provide multiple levels of engagement and educational interaction to visitors of all ages.
