Project Info
Client: Confidential Financial Forum
Type: Digital Experience Center
Design: Gensler New York/Houston
Partners: DCL, AV&C
Expertise: Brand Design, UX/UI Design, Digital/Physical Integration
Challenge
Financial Client approached us to invigorate the forum level of the headquarters with engaging storytelling about their business, principles, and values. It needed to impact, inspire, and impress.
The brand had a comprehensive guideline for printed material but lacked design standards for the digital platform.
Solution
The use of multiple technologies created elegant digital experiences that blended with spatial design. We introduced and standardized motion, animation, and data visualization that aligned with the established guideline to tell compelling stories successfully.
A 20’-0” wall with an engraved isometric grid is the master canvas for projection-mapped technology with stunning visualization and dynamic motion art.
Expanding on the brand guidelines, the Digital Experience Center's visual design infuses an extra dimension of complexity and storytelling in motion, color palette, and information hierarchy for human-center use.
A fully generative interactive touchscreen operates from real-time market data and generative art. Users are welcome to explore the current market from global indexes.
