Project Info
Project: HRT Trading Workplace
Type: Experiential Brand Design
Design: Gensler NY
Partnership: DCL Design Communications
Expertise: Experiential Brand
Challenge
The client requested a statement piece at their reception lobby representing who they are and what they do.
Solution
We designed and implemented an abstract sculpture rooted in the Golden Ratio. The white-on-white solution integrated elegantly with the interior design while the dynamic interplay of components produced a vivid play between light and shadow.
All sculpture pieces are proportionally accurate in depth and size to the Fibonacci Sequence. The extensive 3D models were studied to perfect the play of light and shadow throughout the day.
