Project Info
Project: Confidential Biotech Gallery
Type: Digital Experience Center
Design: Gensler New York
Expertise: Visual Design, Exhibit Design
Challenge
Biotech client asked for a space with a flexible framework that allows them to rotate exhibits without affecting the integrity of the spatial design.
Solution
As the Brand Design Lead, I gave form to the stories in the physical space. The form factor played an important role in giving meaning to the stories. I developed the look and feel of the graphic, taking inspiration from the architecture and reflecting the brand identity.
The multi-faceted physical design offers a unique storytelling opportunity to elevate the story with purposeful exhibits combining physical objects, digital media, digital experiences, infographics, and audio.
The large-scale display told the stories of life as we knew it. The content and digital displays got progressively smaller and more intimate as visitors moved across the exhibit wall. At the end of this exhibit, we designed a multimedia wall featuring the challenges encountered that needed to be solved.
Brand Elements
Motion Studies
Celebrating the Wins. The climax of the experience is defined by a sensorial 360-degree experience, immersing visitors in Biotech Company’s stories of triumph through collective effort.
