Reimagine the A

A creative strategy and design workshop to reimagine Chick-fil-A store experience.

Project Info
Project: Chick-fil-A EGD Design Sprint
Type: Strategy and Design Workshop
Design: Gensler New York/Atlanta
Expertise: User-Experience Journey, Schematic illustrations, Lead Client Workshop

Challenge
At the height of the COVID pandemic, we conducted a workshop with Chick-fil-A to transform the restaurant into an outdoor dining experience.

Solution
Our design propositions were rooted in Chick-fil-A values with activations that bring people together, such as a communal garden, drive-in theater, local artist's mural, and carhop service.

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Ideation Process

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User Experience and Thought Starters

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I had my first Chick-fil-A after the project ended. Now, I love it!

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kelvintemperature@gmail.com

718_350.9711

Linkedin_kelvinchiang

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